LARISSA HALL CARLSON: MINDFULNESS, YOGA & AYURVEDA
When we think of branding, it’s easy to focus on logos or color palettes—but the image that often remains most powerful is human. That’s precisely what Larissa Carlson’s brand exudes: warmth, authenticity, and lived experience.
As I captured her signature branding images—whether she was working at her laptop, practicing yoga in a sunlit space, or guiding a moment of mindfulness—you see not just a practitioner, but a person cultivating balance through Ayurveda, yoga, and mindful living.
Larissa’s background as an Ayurvedic practitioner, mindfulness teacher, and long-standing Kripalu instructor shines through in every frame. These visuals speak in unspoken yet unmistakable ways: the relaxed poise of her poses, the gentle calm in her expression, and the grounded sense of trust in her gaze. Such imagery isn’t just a snapshot—it’s a moment of connection.
Her offerings—like one-on-one Ayurveda consultations, transformative online courses, and restorative retreats—are deeply personal. My photography emphasizes that, intentionally highlighting her presence, approachable professionalism, and genuine empathy.
PHOTOGRAPHY INSIGHTS
(How We Captured the Human Side of Her Brand)
- Lighting for Warmth
I chose soft, natural light wherever possible to reflect the gentle and restorative qualities of Larissa’s work. This kind of lighting helps skin tones glow and evokes a sense of peace. - Environment with Purpose
We photographed in spaces that matched her offerings—calm, uncluttered, and surrounded by nature when possible—to visually align with her message of harmony and wellness. - Intentional Poses
Rather than overly staged shots, Larissa moved naturally through her work and practice. This allowed me to capture authentic gestures and micro-expressions that speak volumes about her approach. - Wardrobe & Color Palette
Earth tones and soft neutrals were chosen to convey groundedness and approachability. These colors also complement the calming visual tone of her website. - Eye Contact to Camera
Several images include Larissa looking directly at the viewer. This creates an immediate, personal connection—especially important for online audiences deciding whether to work with her.
WHY IT WORKS
- Authenticity Builds Trust: In health and wellness, connection must be felt first. These images reinforce Larissa’s credibility as both a teacher and a fellow human being.
- Visual Storytelling as Invitation: A quick scroll through her site feels like a warm invitation into her world—one grounded in presence and practical wisdom.
- Strength in Emotion, Not Just Aesthetics: Subtle details—lighting, posture, and intentional framing—elevate the emotional resonance of each image, making them memorable long after first view.
Working with Larissa over the years has been a gift—not only as her photographer but also as her student. I had the privilege of practicing yoga under her guidance for many years, experiencing firsthand the depth of her knowledge and the genuine care she extends to every person she meets. This is, at its core, the purpose of my work: to build not just business relationships with my clients, but lasting connections that intertwine and enrich our lives in unexpected ways. If you’re seeking a teacher who embodies grace, wisdom, and authenticity, I encourage you to explore Larissa’s website and attend one of her classes or workshops. You may walk in as a student, but you’ll leave feeling like part of her community.